Calm. Clean. Skin‑first.

Skincare that keeps its promises.

Four ingredient rituals. Five steps each. Tested before we make a single claim.

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Hydra Boost range — face wash, mist, serum, night cream and sunscreen
Four rangesHydra BoostPigment PerfectMatt ItYouth Enhancer
  • Dermatologist tested
  • Cruelty free
  • Mineral oil free
  • Made in India

Four rituals, one for your skin

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The five‑step ritual

The same architecture in every range. Change the actives, not the routine.

  1. 01Cleanse Face Wash Lifts the day off without stripping a drop of moisture.
  2. 02Prep Energy Mist Rebalances pH so everything after it absorbs better.
  3. 03Treat Face Serum The active step. Where the actual work happens.
  4. 04Seal Night Cream Locks it in overnight, while skin repairs itself.
  5. 05Protect Sunscreen The step that decides whether the other four last.
The proof

Claims come after the study.

We run a four‑week consumer study before a claim goes anywhere near the pack. These are the numbers it returned.

95% felt skin was more hydrated and moisturised
98% saw a visible, more youthful glow
94% said skin felt less sensitive and reactive

*Based on a consumer study of 120 participants over 4 weeks, March 2025. Results are self‑reported and vary between individuals.

What's inside, and why

Hyaluronic Acid

Hyaluronic Acid

Pulls water into several layers of skin and holds it there. This is why hydrated skin looks plump rather than merely moisturised.

Niacinamide

Niacinamide

Brightens tone, supports the barrier and helps refine the look of pores. The most reliable multi-tasker in skincare.

Oat Extract

Oat Extract

Calms skin that reacts to everything. It is the reason our cleansers do not leave that tight feeling.

Squalane

Squalane

Seals moisture in without the heaviness of an oil. Lightweight, non-comedogenic, and skin recognises it.

Targeted treatments

Two roll‑ons that sit outside the five steps, for one specific job each.

Beauty, redefined as balance.

Most skincare is either gentle or effective, and almost never both. We build formulas around hydration first — because skin that holds water responds better to everything else you give it.

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In their words

“★★★★★
Skin used to feel tight by lunch. Hydra Boost is the first routine that actually holds — serum, then night cream, no greasy film.
Ananya R. · MumbaiVerified buyer
“★★★★★
The dark marks from last year are finally fading. I use the sunscreen every morning and it doesn't pill under makeup.
Meera K. · BengaluruVerified buyer
“★★★★★
Five steps sounded like a lot. Two weeks in, the mist and night cream are the bits I notice most — skin looks rested, not coated.
Priya S. · DelhiVerified buyer
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