Hydra Boost · Step 03

Matt It Face Wash

A deep-cleansing face wash for oily, congested skin — salicylic acid and witch hazel unclog pores and lift excess oil, while matcha and squalane keep skin from feeling stripped.

Rs. 399.00MRP incl. of all taxes

Hydration first
Cruelty free
Mineral oil free

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Skin type: Dry & dehydrated
Texture: Lightweight, fast-absorbing
When: Morning and night
Key actives: Hyaluronic Acid, Niacinamide
Free from: parabens, PG

About this product

Oily skin doesn't need to be stripped — it needs the oil and debris cleared without wrecking the barrier. Matt It Face Wash uses salicylic acid to unclog pores and clear excess oil, witch hazel to mattify, and matcha (green tea) for antioxidant calm, while squalane keeps skin comfortable. Skin looks clearer, fresher and less shiny, without that tight, squeaky feeling.

Why it works

Hydrates deeply

Hyaluronic acid penetrates for multi-level hydration; skin feels soft, supple and plump.

Soothes

Oat extract calms discomfort and visibly reduces redness.

Brightens

Niacinamide supports hydration and a more even, radiant complexion.

Holds moisture

Potassium lactate attracts and retains water to keep skin hydrated and supple.

Claims from the pack

Up to 24-hour hydration with first use
2X more hydrated and brighter skin
97% experienced smooth, soft, bouncy skin
94% felt skin moisturised and less sensitive

Based on a 4‑week consumer study, March 2025. Best results with the complete Hydra Boost regime. Individual results may vary. NOTE: reconcile with the homepage figures (95 / 98 / 94) before launch.

How to use

Apply 2–3 drops to a cleansed face and neck.
Pat gently until fully absorbed.
Use morning and night.
Follow with your night cream to seal it in.
Always finish with sunscreen during the day.

Where it sits in the ritual

01 Face Wash Cleanse
02 Energy Mist Prep
03 Face Serum Treat
04 Night Cream Seal
05 Sunscreen Protect

The actives

Hyaluronic Acid

Pulls water into several layers of skin and holds it there. This is why hydrated skin looks plump rather than merely moisturised.

Niacinamide

Brightens tone, supports the barrier and helps refine the look of pores.

Oat Extract

Calms skin that reacts to everything.

Squalane

Seals moisture in without the heaviness of an oil.

Complete the ritual

Ritual total Rs. 2,595.00

Step 1

Questions

Yes. Hyaluronic acid layers with almost anything. If you are also using an exfoliating acid or retinoid, apply this serum first on damp skin, then the other active.

Matt It Face Wash

About this product